India smartphone market bounces back in Q3, Xiaomi and Samsung on top: IDC

India smartphone

India smartphone market bounces back in Q3, Xiaomi and Samsung on top: IDC

The Indian smartphone market had a sturdy third quarter because it bounced back to growth with nearly 54.3 million shipments. Xiaomi and Samsung retained the best two spots, with the latter seeing integer growth.

The Indian smartphone market had a strong third quarter because it bounced back to growth with nearly 54.3 million shipments, in step with data from International Data Corporation (IDC). it had been also the only real smartphone market within the highest three countries to witness growth as both China and USA declined.

India saw 17 per cent YoY growth within the smartphone market after reopening of the country. the online channel share reached an all-time high of 48 percent, given more cautious consumers preferred online purchases. In contrast, the offline channel had a more moderate 11 percent growth, and there are still supply constraints here.

Nearly 1,000,000 units of 5G phones were shipped within the quarter, despite 5G being an extended way from officially rolling go into the market. IDC expects a gradual uptake of 5G devices by 2021 in India, and an expansion into the mid-range segment.

The quarter also saw Average price (ASPs) decline by 2 percent to $156. Shipments within the sub-$200 range (Rs 15,000) were nearly 84 percent, out of which 29 percent were under $100 or Rs 7500. IDC notes this was come by prices was driven by e-learning requirements given the online schooling system, which has inherit place post the pandemic. for several families in India, a smartphone is that the sole device for internet access. Given the pandemic, it’s become the only real device for online schooling also.

The $200 to under $500 segment had a decline as consumers tightened budgets and didn’t upgrade to costlier options given economic uncertainties. within the premium segment, (above $500), there was 91 percent year-on-year growth with Apple, Samsung, and OnePlus being the very best players.


“IDC expects the low-end and mid-range segment to continue being the number driver. As consumer sentiment improves within the following few quarters, upgrades and affordable 5G offerings within the $200-500 segment is predicted to drive growth,” says Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

But the expansion within the third quarter isn’t expected to create up for the sluggish 1/2 2020. “This healthy growth in shipments in 3Q20 is predicted to continue through October and early November during the festive months. However, the double-digit growth anticipated for H2’20 may not be able to structure for the challenging half the year. IDC expects to exit 2020 with a coffee single-digit YoY decline after several years of annual growth,” Navkendar Singh, director of research, Client Devices & IPDS, IDC India said.

Xiaomi was the best vendor within the Indian smartphone market, despite facing supply constraints. It had a smaller growth of seven percent year-on-year. Xiaomi’s Redmi 8A Dual, Redmi 8, and Redmi Note 9 were the best three models nationally. the company had a 35 percent share in the online channel; its sub-brand POCO managed quite a million shipments also.
Samsung remained at number two with a way stronger 38 percent growth and shipments reaching 12.1 million units. Interestingly, India is now Samsung’s largest smartphone market globally and accounts for 15 percent of its global shipments. The South Korean major was also the beneficiary of the anti-Chinese sentiments prevailing within the initial weeks of the quarter, which soon disappeared within the latter half. the online channel accounted for 43 percent of Samsung shipments, with the Galaxy M21 and M31 featuring within the highest 5 online models nationally.

vivo stood at third position with shipments of 9 million units and had the very best squeeze the offline channel with a share of 29%. the realm wasn’t far behind at number four with 8 million units and its C11 featured within the highest 5 online models nationally. OPPO finished at the fifth position with 6.1 million shipments.